By going freebie,the London Evening Standard’s reader demographics might no longer stack up for advertisers.Promised newspaper readership is also under attack by the measurable hits of online editions, not helped when the papers unwisely list their most viewed stories.
The Telegraph Online’s top three favourites today are not MP’s expenses, the Middle East or the BNP saga, but….
1. Man proves he has world’s strongest fingers.
2. Video of Russian nearly killed by a runaway bus.
3. ‘Jesus’s face’ spotted on the toilet door in Ikea, Glasgow.
Unfortunately, the newspaper’s Business section carries a whole-page ad from the Newspaper Marketing Agency with the tag line, ‘Nothing targets customers quite like a newspaper.’
Tags: free, news, newspapers